In the past, the most important market for the Hallyu industry was Japan. However, as we transitioned into the new millennium, the Chinese market grew into the largest Hallyu market. Due to China ...

It’s a desired destination, an enigma and the largest music and cultural market. “It” is the U.S. market for K-pop and Korean ...

While K-pop and K-dramas lead the pack in popularity, Hallyu, or the Korean Wave, now encompasses food, film and more, an annual study showed Tuesday (Feb 25). “Global Hallyu Trends Analysis ...

Experts say still too early to conclude ban in mainland China will be lifted soon Demand for K-pop concerts in Hong Kong, ...

CJ E&M, the entertainment unit of the Korean conglomerate CJ, said Wednesday that it will host the Korea cultural convention, or KCON, in the United Arab Emirates in March, Yonhap reports. This is the ...

South Korea’s snack exports soared to a record high for February, surpassing $40 million for the first time, as global demand ...

It is no secret that Hallyu (the Korean wave) has become a worldwide sensation. In fact, you can see real proof of this when K-Pop artists and K-Drama actors announce their world tour stops. However, ...

While K-pop and K-dramas lead the pack in popularity, Hallyu, or the Korean Wave, now encompasses food, film and more, an annual study showed Tuesday. “Global Hallyu Trends Analysis,” released ...