But what’s the best monster cereal out of those four spooky stalwarts (plus the new Monsters’ Frightful Friends cereal)? The ...

This Halloween, General Mills' Franken Berry, Count Chocula and Boo Berry monster mascots are coming alive as the marketer extends a collaboration with augmented reality application Blippar that ...

In time for Halloween, Generals Mills is directing shoppers to a free mobile gaming application with additional promotional codes to promote its monster cereals on its family-sized boxes of Honey Nut ...