Formatting Dropdown Tool. Formatting is a dropdown option available inside your WYSIWYG toolbar — the toolbar at the top of your editing screen when your page is checked out in the CMS — and allows ...

If we looked up the HTML for the heading above, it’d look something like this: ... and avoid using them to stuff keywords or write lengthy paragraphs. 7. Make Your Header Tags Interesting.

Google’s John Mueller offered a clear explanation of how Google uses H1, H2, HTML headings. ... which is for understanding what the topic is of the paragraphs that follow the heading are about.