Can you see it now that you know? The Starbucks’ logo is more than just a green circle with a siren; it’s a symbol of the brand’s journey, values, and connection with its customers.

Starbucks is traditionally known for its green siren logo. Now, the corporation will also be known as the first United States coffee chain to allow customers to use their own personalized cups when ...

the siren was perfectly fitting. The logo has changed over time. In 1987, the color went from brown to green, and then the ...