Hold the button down and say "Play Store" so that Google Assistant can hear you. Android Police notes that after doing the command, the Play Store will open on the screen.

Google adds "Open in Play Store" button to Play Store mobile site. By Corbin Davenport. Published Sep 19, 2017. ... When you tap on a link of a Play Store app listing on an Android device, ...

The Google Play Store could soon automatically open apps after they are installed. ... Update, June 28, 2024 (08:52 AM ET): We managed to activate the button for the Auto-Open feature.