Users of Google Analytics are about to be treated to two major new functions that should better explain traffic on their sites.

Want to increase conversions and ROI? Analyzing site traffic and understanding user behavior via Google Analytics will help. Here's how.

Flow Navigation Report This report enables Google Analytics users to divide websites into sections and learn how visitors navigate between those sections.

Finally, annotations return to Google Analytics. Use them to capture business context, align teams and speed up your analysis ...

The Flow Visualization will show which users reached site goals and which ones didn’t. Read more about these new ways of reporting analytics on the Google Analytics blog.

How to Use Google Analytics Visitors Flow Reports to Improve Conversion Rates We all want our website to be user friendly. But you don't get there without constant analysis and optimization. Here's ...

Read this guide for an overview of Google Analytics and how you can use all the data to your advantage to boost your SEO and digital marketing.

Google has long allowed mobile developers to use Google Analytics to track their apps' performance. Today, it's making it a bit easier to get insights into an app's user acquisition and engagement ...

In March, Google Analytics added a new beta feature called User Explorer, a report designed to help marketers recognize emerging new segmentation trends from online behavior among individuals.

Google Analytics Dashboards Dashboards provide simple snapshots of your site’s analytics, and they’re a good place for new GA users to get started with the service.