Google does not allow targeting ads to users based on race, but its "algorithms might be doing it by proxy unbeknownst to the company” by relying on other information that approximates race ...

When the Google Ads system comes across a keyword with insufficient performance data, the platform's algorithm gauges your group conversion rates and your campaigns to avoid confusion and save time.

Value-based bidding in Google Ads is standard practice for ecommerce websites. The value of each purchase is passed back into the interface, and then the campaigns, ad groups, and keywords can be ...

Google’s Algorithm Tweaks Are Present Challenge, ... (a.k.a. native advertising which is designed to blend in with the surrounding content so that it appears more like editorial content than ...

Google’s new LSA terms give it rights to analyze call data – including sensitive client info. Learn how this could impact YMYL industries.

It lets Google show your ads to a broader audience ... You can compare the performance of your initial signals against what Google’s algorithm has found. For a broader view, check out Audience ...

Google is offering the new features to advertisers for free, but they could increase its revenue if AI-generated text and images encourage businesses to place more ads, or can draw more clicks ...

Don’t forget to also think about what BERT means for your paid search approach. Here's how Google's new algorithm can impact your PPC ads.