The variables of the data layer will provide you with all ... you can often do it directly from Custom Dimensions via GA4: The search_term parameter, for example, will let you find out what ...

The shift to GA4 can be stressful. Here's a step-by-step guide for ecommerce companies to get ahead of the Google UA Sunset. The end of Universal Analytics is major news for all marketers relying ...

GA4 attribution models don’t just report results — they influence them. See how model choice impacts marketing strategy, spend and perceived ROI. The post A guide to attribution models in GA4 appeared ...

Migrating your data to GA4 is not ... are defined and calculated in GA4 compared to UA. Google has a great support page that goes over many of these. For example, let’s look at one of the ...

So, if you want to pull this data together in GA4, how can you do it? The simplest way is to add a tracking parameter to the asset group destination URL. For example, you could create a separate ...