How girl-next-door Jan — A.K.A. Laurel Coppock — and zany Flo — Stephanie Courtney — make bank for their bosses — but in a twist of fate, Flo almost became Jan.

According to Ad Age, in 2022 the Progressive Corporation spent more than $2 billion on advertising in the United States, pouring more money into the effort than McDonald’s, Toyota or Coca-Cola.

Progressive Strives To Keep 'Flo' Fresh - 11/05/2013. Subscribe to your choice of industry specific newsletters, save $100 on conferences, search member directories, comment on stories and more.