Flo's longstanding equity is way too valuable for Progressive to execute her now. She consistently rates way above average in E-Poll's surveys of branded characters, for instance.

Published Aug. 26, 2023 Updated Aug. 26, 2023, 10:40 a.m. ET Comments Flo from Progressive (above) and Jan from Toyota have made their companies the biggest in their businesses Business Wire ...

Stunningly enough, this isn’t the first time James and Progressive have made news together. LeBron, while having a sponsorship deal with State Farm, tweeted out his love for Flo. Gee, thanks LeBron!

Progressive's Flo is Pretty Popular, Successor to the Geico Gecko By Vince Grzegorek on Mon, Jun 7, 2010 at 2:48 pm ...

In fact, the human face, voice and bearing that constitute “Flo” are associated far more strongly with Progressive than with the 53-year-old woman who provides them: Stephanie Courtney.

Progressive's chief marketing officer, Remi Kent, said in statement, "Flo has been at the heart of Progressive's marketing for nearly 15 years. We've witnessed her undying love of insurance, watched ...