Research Says Facebook’s Ad Algorithm Perpetuates Gender Bias . A University of Southern California study provides still more evidence that the company's ad targeting illegally discriminates.

Is Facebook's advertising algorithm sexist? That's what Tobias Dengel, CEO of WillowTree is claiming after a job advertisement was rejected because of the use of the term "equal pay" in a job ...

Facebook’s Ad Algorithm Is a Race and Gender Stereotyping Machine, New Study Suggests. A 2019 research paper on this topic showed that ads for various job openings were algorithmically sorted ...

An audit by researchers at the University of Southern California found Facebook’s ad delivery system is biased against women, showing them different ads than it shows to men. The new findings ...

Study reveals Facebook’s ad algorithm disproportionately targets Black users with for-profit college ads By Cameron French Jun 07, 2024; 9:45 am; Photo credit: Shutterstock.com / Piotr Swat.

Facebook isn't supposed to let advertisers target by things like age or gender for employment ads anymore, but a new study showed that the social network's ad algorithm is doing it anyway.

Originally, when Facebook launched its ad algorithm, it was based on an auction. It gave priority to the highest bid. However, in 2018, Mark Zuckerberg announced that Facebook would be shifting to ...

In an ongoing effort to make how it targets ads more transparent, Facebook altered its ad algorithm to give users more of a say in what ends up in their news feeds. Users were able to "like" or "hide" ...

But if increased Facebook ad spending isn't in your budget, working within the boundaries of Facebook's algorithm can help break the decline in average organic reach, which is currently sitting ...

Facebook will optimize for the ad set that is performing best. Budget optimization: Change in budget can mess with algorithm Budget trend line: The top line is conversions, the bottom line is ...