Descriptive marketing research is a form of conclusive research used to de. ... For example, a study may focus on a man's age and his expenditures on sports equipment.

The goal of descriptive research is to understand a specific set of variables in a group of individuals, ... for example, you might use the case study approach.

Study participants were then randomly assigned to receive additional messages at the bottom of the report, further emphasizing either a descriptive or a directive message about energy conservation ...