For example, we noticed a major search engine would not return a large airline's homepage when the airline's name was given as a query. It so happened that the airline had placed an expensive ad ...

Built into the revamped search engine is Microsoft's AI chatbot, Copilot, which can perform a number of tasks the old Bing ...

For example, Hitwise reports that average query length is getting longer. Search marketers have interpreted this information in the following way: If queries are getting longer, the long tail of ...

Query deserves freshness (QDF) is a part of Google’s algorithm that prioritizes newer content in search results when a searched topic is trending, rapidly evolving, or changing over time.

Adam Binder is the Founder & Creative Director of Creative Click Media, a full-service digital marketing agency headquartered in New Jersey. No, I didn’t mean to say SEO. Generative engine ...

Query processing and optimisation are critical components of modern database systems, serving to translate high‐level declarative queries into efficient, low‐level machine instructions.