Learn how to select the best research methodology for your PhD, including qualitative, quantitative, and mixed methods.

One way to start your qualitative research analysis is to look at historical data for your company and your industry. Look for trends where buyers are purchasing things at higher volumes.

Qualitative research focuses on data that is expressed through words and actions. For example, showing a group of people a photo and asking how the photo makes them feel (happy, sad or mad) would ...

For example, in marketing, numbers can show sales patterns, but listening to customer opinions and reasons can tell you what they feel and why they buy, according to Tasker. Using both types of ...

Vol. 33, No. 3 (125), Focus: Secondary Analysis of Qualitative Data / Sekundäranalyse qualitative Daten (2008), pp. 33-45 (13 pages) This paper provides an overview of secondary analysis of ...

For example, "Qualitative research, in isolation, is nothing but glorified journalism." This one might not be new to you. Yes, qualitative is flawed, but so, too, is quantitative.

Oncology has made significant advances in standardizing how clinical research is conducted and reported. The advancement of such research that improves oncology practice requires an expansion of not ...