For example ... data that subsequently develops the interview further. As in any research, it is often wise to first pilot the interview schedule on several respondents prior to data collection ...

Traditional marketing research often involves assessing the overall market for a good or service, surveying consumers about their likes and dislikes, and conducting ... example of marketing ...

Participant observation, interviews, and video data collection are examples of field research ... Here how to embark on the field research process. How to Conduct Field Research: Assembling ...