(Example: Cirque du Soleil) 2. Claim the gold standard: What is collectively understood and accepted to be the "ideal" your category has to offer, and how can your brand claim, utilize, or position ...

Brand positioning research gives you valuable insights into market ... For B2B marketing, you can use vertical-based positioning to find your ideal customers. For example, if you offer enterprise ...

Anonymous Ads” was created and executed by new appointments Mischief and VaynerMedia, and helps the brand address a “sea of ...