So, we could either get quantitative data or qualitative data. So, quantitative data is usually numerical, like a statistic. For example, we know this is our best seller, sixty percent of our ...

Understanding your market is no longer a luxury—it’s a necessity. But when it comes to research, companies often face a fundamental decision: Should they lean on quantitative methods that offer ...

If these qualitative characteristics have a logical order, we can refer to them as discrete ordinal data. A classic example ...

This is a Master’s Level module to develop advanced and specialist knowledge in the fields of both quantitative ... quantifiable data Use of statistical packages such as SPSS Choice and application of ...

Quantitative trading analysts (also known as "quants") use a variety of data to develop trading ... compare it to qualitative analysis, and provide an example of a quant-based strategy in action.

Hypothesis testing is a procedure designed to measure the strength of a hypothesis based on sample data. Hypothesis testing is a method of testing an assumption regarding a population by examining ...

Understanding the levels of measurement is crucial for quantitative ... in data analysis. Mann-Whitney U Test You would conduct a Mann-Whitney U test to compare the differences between two independent ...

‘Qualitative’ refers to data that is not numerical. Examples: written or spoken word, videos, audio recordings and songs, poems, stories, drama, pictures, photographs, and many other art forms. ‘In ...