A good map helps you see the customer experience through the eyes of your customers. The post Customer journey maps: What you need to know appeared first on MarTech.

Maps must be more than static reference tools; they must be dynamic platforms that reflect the world as it changes.

Discover inspiring ways to incorporate geographical maps into your scheme from large-scale wall murals to statement seating ...

IGIS Tech Notes describe workflows and techniques for using geospatial science and technologies in research and extension. They are works in progress, and we welcome feedback and comments below.

The California startup's platform lets customers, from insurers to energy companies, use AI to generate custom geospatial ...

Molly can use the information on her map to tell the story about how she and her friends will get to their event. Maps can be a great inspiration for telling stories!

The experience with Google Maps has become a hit-and-miss; who's to blame for these issues, and what are our options in this ...

To minimize confusion brought by Clery Act geography, here's a comprehensive explainer featuring Clery definitions and Dept. of Ed. examples with pictures.

The new maps make the overall outcome contingent on the kinds of things that we normally think of as deciding elections: candidates, campaigns, conditions, voter turnout, swings in public opinion.

Apple keeps working on Apple Maps, and the latest beta includes evidence that the company is preparing two unannounced ...

Find out how Google Maps generates revenue through subtle techniques that many users may not even be aware of.