More than 2,000 years ago, in The Art of Rhetoric, Aristotle outlined “The Rhetorical Triangle”— Ethos, Pathos and Logos. These were, he said, the best ...

Ethos, Pathos, Logos: How to Use the Modes of Persuasion. ↑ Back to top How to use logos 1. Understand your own logic. Take the time to sit with your ...

Logos, ethos and pathos (not to be confused with Athos, Porthos and Aramis) December 11, 2017. Aristotle and later Cicero wrote about argument being composed of logos, ethos and pathos.

Ethos, Pathos, Logos: How to Use the Modes of Persuasion. ↑ Back to top How to use pathos The line between powerful persuasion and manipulation is thin. Strong communicators understand their ...

Persuasive writing has to sway your reader intellectually and emotionally. The Greek philosopher, Aristotle divided persuasion into three categories of appeals called ethos, pathos, and logos.