The dual-coding theory was first conceptualized by a professor named Allan Paivio in 1971. He hypothesized that the mind can process new information verbally and visually, either one at a time or ...

Instead of relying on a single neuron, the brain uses the pattern of activity across many neurons to encode information to ...

Every decision begins invisibly. Long before someone acts, the brain is already hard at work gathering evidence, weighing ...

According to dual-coding theory, this is because pictures are encoded both verbally and imaginally, whereas words are only verbally coded. With this in mind, the researchers behind the current study ...