Every decision begins invisibly. Long before someone acts, the brain is already hard at work gathering evidence, weighing ...

Instead of relying on a single neuron, the brain uses the pattern of activity across many neurons to encode information to ...

The dual-coding theory was first conceptualized by a professor named Allan Paivio in 1971. He hypothesized that the mind can process new information verbally and visually, either one at a time or ...

According to dual-coding theory, this is because pictures are encoded both verbally and imaginally, whereas words are only verbally coded. With this in mind, the researchers behind the current study ...