Roblox sees accelerating user growth in 2025, driven by viral experiences, emerging markets, and evolving monetization, strengthening its ecosystem. Find out why I rate RBLX a Buy.

Generation Alpha’s FarmVille Is Growing Like Crazy in Roblox On Saturday, more than 16 million people were planting seeds and collecting exotic pets within Grow a Garden at the same time.

Roblox (NYSE:RBLX) continued gains for seven straight sessions as the stock closed 0.61% higher, at $59.30 on Friday. The online gaming platform company gained more than 19% in the last six ...

Kids having fun can't be quantified, which means Roblox likely has a bright future in the long term. Click here to read more of my analysis of RBLX stock.

According to Roblox head of entertainment partnerships Todd Lichten, this is just the beginning of what the platform has planned with other brands and studios.

Skincare brands, including the acne brand Differin, are flocking to Roblox to reach their newest, youngest customers.

Purina races onto Roblox with game focused on virtual pets The Nestlé-owned brand wants to be an early pet-care mover on a platform that is increasingly key to reaching Gen Z and Gen Alpha.

Lasting Impression: Gen Z & Alpha spent a remarkable 334m minutes with the campaign – equivalent to watching the movie 330,000+ times.

Gen Z and Gen Alpha have flocked to multiplayer online games including Fortnite, Minecraft and Roblox for entertainment while spending less time with traditional ad-supported media.

According to Roblox head of entertainment partnerships Todd Lichten, this is just the beginning of what the platform has planned with other brands and studios.