Then Hasbro won the Disney Princess business away from Mattel, just as Elsa from the film Frozen dethroned Barbie as the most popular girl’s toy. The estimated revenue loss to Mattel from Elsa ...

Mattel Inc. on Wednesday reported mixed third ... dolls like those from its Disney “Princess” line and its new Fisher-Price wood toys. And they said a solid film slate over the next year ...

Mattel announces the first Kenbassadors doll in 2025, featuring NBA legend LeBron James. LeBron's Ken doll supports his ...