I say “just” not to downplay how technical the process is, but rather to highlight that privacy-enhancing technologies (PETs) – like differential privacy ... Apple, for example, uses DP to draw ...

For example, with differential privacy in place, employees at a scooter share company could analyze drop-offs and pickups at different times without also specifically knowing who rode which ...

Google LLC’s cloud business today introduced a differential privacy feature for its BigQuery ... A retailer, for example, might share anonymized information about customer buying preferences ...