Upper-level strategic managers must delegate that level of control to other, trusted professionals -- the functional managers. Advertisement Article continues below this ad ...

If you never clearly define your strategy as what you intend to DO, everyone nods their head about the agreed intention and then just goes back to work. Related content BrandPost Sponsored by Trace3 ...

Very simply, a strategy is the determined goal, the reason for the identified objective and those that will be affected by the ambition; the WHAT, WHY and WHO. The plan is the HOW and WHEN to ...