Here's every type of demographic data Google collects, potential issues with this data, and examples of how PPC pros can use this information to better optimize accounts. Skip to content.

How to set up demographic targeting in AdWords. The demographic targeting options can be found within the audiences tab alongside your remarketing lists for search ads (RLSA) data. To add bid ...

Using demographic data may be ubiquitous, but it may also be the low-hanging fruit when it comes to usable marketing data. According to one 2015 study from Millward Brown, marketers that try to ...