Delta Air Lines is moving forward with a plan to increase its use of AI in its pricing, but several lawmakers have expressed concern with the plan and are now demanding answers from the airline. Earlier this month,

AI-driven pricing is poised to reshape the cost of everything from flights to milk, turning everyday purchases into personalized profit centers.

What you pay for a Delta Air Lines ticket may soon depend less on timing and more on what an algorithm thinks you’re willing to spend. About 3% of Delta’s domestic ticket prices are now determined by artificial intelligence,