But research suggests the average attention span may be decreasing, and that may be problematic, says Northeastern University professor Art Kramer. "Most of us think we're good at multitasking ...

Since the first radio commercial aired in 1922, the U.S. has been considered an ad society, meaning American culture can be ...

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or ...

And our technological prowess (especially our beloved smartphones) is fostering this, along with attention spans that are shrinking ... read sustainably at length) decreased considerably, while ...

The shift to short-form content affects deep learning and attention span; there are strategies to reclaim focus and critical ...

But not all experts are convinced attention spans are decreasing. Limited studies have shown that young adults have been able to sustain attention the same way as before the pandemic, aside from ...

Over the past 20 years, the average attention span has dropped from two-and-a-half minutes to around 45 seconds, according to research by the University of California. In addition to our decreasing ...