Business owners have to make decisions every day on issues fraught with uncertainty. Information is not perfect, and the best choice is not always clear. One way to handle these vague situations ...

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There is an ongoing debate amongst SEM experts as to how to best segment your PPC accounts, and columnist Aaron Levy illustrates his process with a handy flowchart. One of the most common and diff ...

It’s Choose Your Own Adventure. The decision tree is really designed to help individuals with a bunch of questions. It’s an interactive tool. You can follow the flowchart at the end of it if you want.

Hopefully most of you will agree that using decision trees in our practice is a good, prudent idea. It can be a flow chart on a piece of paper. And it may be far better if you use a more systematic ...

Learn about our editorial policies Decision trees are major components of finance, philosophy, and decision analysis in university classes. Yet, many students and graduates fail to understand ...