In his new book, The Decision Tree: Taking Control of Your Health in the New Era of Personalized Medicine, released Tuesday, Goetz argues that — thanks to advances in technology — it has never ...

While the decision tree is not designed to make a campaign manager’s life miserable, but that can happen if applied too strictly. The reason for hyper-segmentation is to maximize the efficiency ...

The model consists of a simple horizontal flow chart. Here is a screen shot of a sample: The tree starts from the left with the party, goes on with a basic Shakespearean decision: to litigate or not ...