Decision theory comprises a rigorous ... Concurrently, hybrid frameworks that integrate elements of expected utility theory with empirical models capturing cognitive biases have emerged, providing ...

For decades now, normative theories of perceptual decisions, and their implementation as drift diffusion models ... linear utility functions. Our findings thus provide the much-needed theory ...

This paradoxical human behavior has resisted explanation by classical decision theory for ... problem is that the models are purely rational, meaning they try to maximize utility.

The utility of a good or service directly influences an item's demand and its price. Economic models try to quantify or estimate utility to determine consumer decision-making. Measuring utility ...

Graduate student Billy Raseman is funded on this project. The figure above shows our conceptualization of the decision framework and the stressors to the system. It is from our review paper of ...