Mention database marketing, and many entrepreneurs will shoot you a "been there, done that" look. In fact, even the newest business owners have likely taken a stab at sending a mailing or two ...

When your team members understand how to harness data, they become marketing superheroes. Stop Guessing, Start Knowing. Data-driven marketing isn't the future—it's the present. Every day you wait to ...

At its core, data-driven marketing centers on one thing and one thing only: propelling value by engaging customers more effectively. That may sound straightforward at first, but I can assure you ...

And from those marketing databases, trends are emerging that affect how we manage our relationships with customers and prospects, according to Gary S. Laben, president/CEO of Richardson, TX-based ...

In today’s fast-paced digital world, using data effectively isn’t just a nice-to-have—it’s essential. From targeted marketing and campaign optimization to creating tailored personas and ...

Nasdaq eVestment and Omni: partners for database marketing. Omni is a Nasdaq eVestment database marketing solution that serves more than 500 fund managers across the investment industry worldwide and ...

It attests to this data marketing trend, particularly during the height of the Covid-19 pandemic when cancellations of in-person meetings and roadshows were widespread. Between 2019 to 2022, in the ...