When your team members understand how to harness data, they become marketing superheroes. Stop Guessing, Start Knowing. Data-driven marketing isn't the future—it's the present. Every day you wait to ...

At its core, data-driven marketing centers on one thing and one thing only: propelling value by engaging customers more effectively. That may sound straightforward at first, but I can assure you ...

And from those marketing databases, trends are emerging that affect how we manage our relationships with customers and prospects, according to Gary S. Laben, president/CEO of Richardson, TX-based ...

Database marketing should be used to build loyalty, something that discounts and coupons don’t do, because they train customers to think about price rather than quality. Hughes said marketers should ...

It attests to this data marketing trend, particularly during the height of the Covid-19 pandemic when cancellations of in-person meetings and roadshows were widespread. Between 2019 to 2022, in the ...

Nasdaq eVestment and Omni: partners for database marketing. Omni is a Nasdaq eVestment database marketing solution that serves more than 500 fund managers across the investment industry worldwide and ...