Data-driven decision-making is making its presence known more and more. While data has always been at the heart of the modern ...

Data plays an important role in decision-making. This article explores what it means to have a data-driven mindset and how it can guide decision-making to better results.

White Paper Sponsored by Cloudera ...

Data-driven marketing is the right approach for running campaigns. However, the challenge lies in changing current behaviors and decision-making processes to incorporate better information.

Data-driven decision-making involves collecting, analyzing, and using data to guide business decisions. ... Lead by Example: Leadership must champion the use of data in decision-making.

It’s critical for marketers to check their perceptions of channel performance with data to optimize their media mix.

For example, Airbnb, ... Data-driven decision making is not just a competitive advantage, but a necessity in an increasingly complex and dynamic business environment.

Being data-driven implies making decisions solely based on data, often reducing complex human behaviors and needs to mere numbers or variables. In contrast, a data-informed approach uses data as one ...

The final step of your data-driven decisions is to put your strategies into action and benchmark against your previous performance. By leveraging data as a foundation for decision-making, you can ...

Where Data-Driven Decision-Making Can Go Wrong. Five pitfalls to avoid by Michael Luca and Amy C. Edmondson. From the Magazine (September–October 2024) Docubyte.