Op-ed: Qualitative research helps us understand the “why” behind the numbers. Without these methods, we risk misunderstanding ...

consider these examples to use or modify to suit your business needs. One way to start your qualitative research analysis is to look at historical data for your company and your industry.

Qualitative research focuses on data that is expressed through words and actions. For example, showing a group of people a photo and asking how the photo makes them feel (happy, sad or mad ...

I shared a visual on quantitative research and I was really glad to see how many of you found it useful, especially for ...

The features, called Dynamic Personas and Meta-Analysis, allow users of BoltChatAI to build audience profiles and compare ...

Quantitative Example: A data analyst working in AI might examine big datasets to create prediction models that pinpoint client attrition rates. Qualitative Example: To understand why customers leave, ...

Qualitative data sources, such as comments on social posts ... different buyer personas to take at those various stages. For example, the desired action might be for more price-sensitive consumers ...

Pew Research Center’s team of demographers, economists and other analysts accesses and uses a wide variety of publicly available data sources to conduct its population ... A dataset with a small ...

(By Marc Greenspan) In previous columns, we have discussed using qualitative data for prospecting and ... who fall into a particular category. For example: “22,500 of our listeners are planning ...

In qualitative social science, this applies as both a celebration of what makes us human and as a warning of the limitations of using artificial intelligence to analyze data. While AI can emulate the ...

it discusses issues such as what qualitative research is, when its use is appropriate, what it can offer dentistry and approaches to data collection and analysis. Where appropriate, examples of ...