Data-driven customer segmentation allows you to analyze if there are several distinct groups in your addressable market and what they are.

Each customer is different from the next, so a single approach to dealing with different customers won’t work. With customer segmentation, your business can better understand every customer and ...

Data-driven market segmentation is key for business owners to gain insight into consumer behavior. It allows business owners to understand their consumers and their needs on a deeper level, giving ...

Network segmentation tackles the realities of today’s cybersecurity environment, where it’s critical to isolate any cyber breach that affects your company’s data, infrastructure, or networks.

Further hindering data-driven segmentation is the need to protect customer information. Even within the same company, data is isolated to prevent any exposure of details that could be linked to an ...

But if marketers are struggling to prove their worth, data segmentation can help. “Links are a big part of the web experience. So this is how you navigate the web,” Yatağan said.

In combination with the threat data from Qualys, Illumio’s goal is to help reduce risk by limiting the exposure of vulnerable applications with the use of micro-segmentation policies.

The Office of the National Coordinator for Health Information Technology plans to launch the Data Segmentation Initiative to allow healthcare providers to share portions of electronic medical records ...