PHILADELPHIA, PA — FullThrottle Technologies, LLC has introduced its GenAI-powered Audience Library, an innovative tool that revolutionizes the use of first-party data for businesses. This ...

The intelligence gap is more than a technical hurdle—it’s a strategic barrier keeping CMOs from realizing AI’s full value.

A typical marketing technology stack consists of several different tools. The stack usually includes a customer relationship management (CRM) system, a data management platform (DMP), a content ...

Bundling like-minded consumers into the same groups increases the likelihood of scoring the sale. Thanks to the digital ...

According to a new study from McKinsey, 92% of organizations plan to increase their AI investments over the next few years. However, the number of organizations that have mature deployments where AI ...

Fortunately, legal technology innovators stepped up to the challenge and created advanced digital tools that can intelligently analyze ESI data sources. This technology can determine what is ...

This new segmentation tool empowers you to slice data directly in the Table View, allowing for deeper analysis of campaign performance. Notably, ...