Getting started with data-driven market segmentation can be done in many ways, from using and analyzing data you already own to implementing AI technology.

Data-driven customer segmentation allows you to analyze if there are several distinct groups in your addressable market and what they are.

Make sure your first- and third-party data is clean before you even begin to segment your audience. Content This is the easy part (relatively speaking) of audience segmentation.

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For instance, demographics can play a role in audience segmentation – it’s just that behavioral data offers greater context and insights to marketers when analyzing demographics.