The customer data platform is offering new features to comply with the impending rules, which fit into the platform's focus on first-party data. Ahead of GDPR, Segment sees growing pushback ...

“Enhancing interoperability between Segment’s CDP with data platforms and warehouses helps businesses unlock the full power of their customer data," said Thomas Wyatt, President at Twilio Segment.

Customer data management platform provider Segment Inc. today announced it’s launching a new data lake product that it says will enable businesses to do more with their customer data.Segment sel.

Segment helps developers manage all the analytics data their apps and services generate. Besides fanning out this information to analytics services like Google Analytics and Mixpanel, or marketing ...