The customer data platform is offering new features to comply with the impending rules, which fit into the platform's focus on first-party data. Ahead of GDPR, Segment sees growing pushback ...

“Enhancing interoperability between Segment’s CDP with data platforms and warehouses helps businesses unlock the full power of their customer data," said Thomas Wyatt, President at Twilio Segment.

Segment helps developers manage all the analytics data their apps and services generate. Besides fanning out this information to analytics services like Google Analytics and Mixpanel, or marketing ...