If your competitors outrank you, there’s probably a good reason for it. At SMX Next, Ashley Segura shared how she uses data analysis to discover those reasons, along with fresh content ideas ...

Is it better to present data in percentages (80% of 70) or as a frequency (56 out of 70 times)? According to a new study, data presented in the frequency format leads to more accurate judgments.

Social media data is a gold mine of valuable insights that can guide strategies, bolster customer relations and inform competitive analysis. In this context, competitive analysis refers to ...