Below is a list of 10 customer data platform examples you should consider using in 2022. 1. Adobe Audience Manager. Adobe, one of the most well-known and widely used software companies, ...

Google popularized the term "knowledge graph" in this 2012 blog post. Since then, there has been a massive momentum around ...

Many companies have different terms for what I’ve termed the cloud data platform. Oracle, for example, labels it the “enterprise data management cloud.” ...

We look at where a customer data platform sits alongside other technologies that offer features to boost customer experience ...

The chart shows the evolution of data platforms and data storage over time, including the pros and cons of each. It also includes guidelines as to what each model can accomplish and how it works best.

Customer data platforms should help you address your internal problems with data. ... duplicate records and unreliable data models are just examples of the drawbacks of fragmented data.

Advertisers want to market using the type of rich data provided by walled gardens – but that’s not possible on the open web. So the major holding companies have each developed data platforms to meet ...

We’ve seen examples where, for individual customers, just getting the data into the platform — ingestion — was around 20% of the total workload. This is consistent across a broader ...

Some examples of how the Army expects to use its new platform include ingesting a wide array of data and standardizing it on demand, working with the Army’s native cloud environment cARMY and ...