Nielsen said its Big Data + Panel national audience measurement technology, which relies on information about smart-TV screen viewership as well as the company’s usual panel of consumers, passed ...

Many different technologies can be used to create a data client. The graphical user interface (GUI) enables users to view or control the measurement data being transmitted from the measurement system.

Consisting of sensors, data acquisition measurement hardware, and a computer with programmable software, data acquisition systems have taken on immense importance over the years amid the rise of ...

As digital advertising confronts rising concerns over user privacy, the industry is undergoing a rapid transformation. Regulators across the globe, led by frameworks like GDPR and CCPA, are tightening ...

Today's leading companies are implementing AI-backed technology powered by rich first-party data to better understand their campaign’s performance and more accurately predict the impact of ...

Marketers recognize the valuable asset that first-party data presents in the financial services domain. Financial institutions offer a holistic perspective of customer behavior across diverse ...

Inscape has a nationally representative household that is based on more than 24 million opted-in devices. Data from TVision’s passive measurement panel will give Inscape the ability to unlock and ...

Committed to advancing data analytics, rigorous measurement governance, and fostering collaboration, Friedman has also held pivotal board and committee positions with industry bodies and key ...

In today’s market, “data eliminates the risk,” said Ken Martin, executive director of global sales at Cisco, adding that crowd-tracking technology could guarantee a high return on investment.