If you want to focus on one broad approach to tackle many of our internet horribles, remember this motto: Just collect less data, period. Companies want to harvest as much data about us as ...

I write about the broad intersection of data and society. Tim Cook made headlines yesterday emphasizing the critical need for greater transparency around how companies collect and use our data.

Although some of them make sense (e.g., location data for Foursquare), other apps still collect data even if it seems unrelated (e.g., why does Fruit Ninja collect your location data?).