The default data-driven model can be changed at any time. This change is retroactive (i.e., it will also change the historical data). A common belief is that Google Analytics 4 no longer uses the ...

Data analytics is the science of analyzing raw data in order to make conclusions about that information. It helps businesses perform more efficiently and maximize profit.

Rohit Amarnath is CTO of Vertica, a unified analytics platform that enables predictive business insights based on a scalable architecture. There’s no debate: Data is one of the most valuable ...

For example, if I prompt Propensity or Bard to "Add 2 + 2," the AI model "interprets" that 2 + 2 should equal 4, rather than specifying the number type for 2 + 2 and calculating a value of 4 ...

Each data report the AI-driven system pulls includes an explanation of how the AI interpreted the data, which makes it easier for users to spot potential errors and give the AI model feedback.