Equal parts strategy and technology, customer relationship management (CRM) is about using data to understand your customers—and boost sales. Topics Cloud Computing ...

Even more confusing, other systems, including customer relationship management (CRM) platforms, marketing automation tools, and data management platforms (DMP), create unified profiles of their own.

Enterprise data management (EDM) is the framework organizations use to manage data across systems, teams and workflows. It supports both day-to-day operations and long-term strategic goals by making ...

Rocket CRM, a SaaS-based CRM technology platform designed for small and mid-sized businesses, has announced the full ...

Data management today in 2022 is a cornerstone for both growth, and disaster management and recovery. Customer data management can be explained as a three-step process to reach the final goal ...

Master Data Management (MDM) helps retailers consolidate different views into one, ensuring data is accurate, consistent and ...

For example, employee data can be fetched ... The data policy at this stage might therefore be to operate with full efficiency at stage 2 data management maturity, until the customer base or ...

This article will discuss the significance of data analytics in modern retail operations and how data-driven decisions can enhance inventory management, pricing strategies and customer experience ...

Customer data management is a hot topic. According to the 2016 CMO Survey, spending on marketing analytics will increase 66% in three years. Customer acquisition, retention and segmentation are the ...

Many companies have an in-house resource to help them comply with the EU's General Data Protection Regulation: their data governance organizations. May 25, 2018 is right around the corner. For ...

Master data management (MDM) is a set of disciplines, processes, and technologies used to manage an organization’s master data. Master data is data about business entities or objects (customers ...