Many organizations weigh the option of building a customer data platform (CDP) in-house to retain control and save on ...

Paul de Laat, the man in charge of this dedicated team, recently explained to delegates at a British Retail Consortium event in London how John Lewis is taking advantage of the ever increasing amount ...

In all cases, however, first-party data can be leveraged to align the right customer with the relevant initiative, which mutually benefits businesses and their customers. These activities, and not ...