Solving customer complaints at first contact means better customer satisfaction and retention. ... the next best thing is to reach a satisfactory resolution for the customer as quickly as possible.

Seven Steps to Resolving Customer Complaints. A customer complaint is a good opportunity to get an accurate snapshot of customer perception, and it tells a lot about a small business's performance.

Businesses may answer customer complaints with resolution proposals, which the Better Business Bureau will submit to the customer. Once the customer is in agreement, the BBB will close its case.