Google has announced that it has partnered with Roblox to roll out a new Play Points experience. Members will also be able to ...

Google Play launches a special experience in Roblox with special rewards for its Play Points members, called Diamond District.

Purchasing in-game items is nothing new to Roblox, but now users can shop for actual physical merch and receive an avatar item on top of it. Eligible creators can bundle digital items with physical ...

Roblox is going to let creators sell physical items from their games. The company has been testing its tools to do so since last year, but today, it’s announcing that it’s opening up its ...

Through its new Commerce API, with Shopify as their first partner, players can now buy physical items like hoodies or T-shirts while exploring a Roblox experience, and get a matching avatar item ...

Roblox is diversifying its revenue streams into areas like real-world commerce and ads as it aims to capture 10% of the $180 billion gaming market.

Over the past couple of weeks, we’ve talked about how Roblox has been trying to expand ... they’ll want to buy some of that merch. Second, this is a more “clear-cut” way for creators ...

Following Lacoste’s recent debut on The Sandbox, latest into the zone is adidas which is activating on gaming platform Roblox RBLX, in first instance via pop up stores carrying digital wearables ...

Cher will head to WMG’s music-themed Roblox world Harmony Hills, which will have its halls decked in festive decor, add new holiday-themed locations, and launch limited-time virtual merchandise ...

Jay Peters is a news editor covering technology, gaming, and more. He joined The Verge in 2019 after nearly two years at Techmeme. Roblox is going to let creators sell physical items from their games.