Awareness. The first step in any type of conversion funnel is to pull visitors in. This could mean getting someone’s attention, whether it is through SEO, paid ads, or social media posts.

Master keyword research, ad creation and landing page optimization for your awareness, consideration and conversion-focused ...

Conversion: As the name suggests, this part of the funnel involves converting leads into paying customers. You can boost conversion rates by offering discounts, personalized emails and special ...

In the previous installment, I outlined the key differences between a typical optimization plan and a holistic strategy for conversion rate optimization.In short, the difference is between tweaking ...

Last week, News Corp ( NWSA), owner of realtor.com in the U.S. and the majority owner of REA Group in Australia, announced the $210 million acquisition of lead qualification service Opcity. Why it ...

If this is Greek to you, read up on creating Google Analytics conversion funnels.Below is what the Google Analytics funnel visualization report looks like. 2. Conduct the “your mom” test ...

2. Have Conversion Tracking In Place If you want to make sure your traffic and paid advertising efforts are working out, you need to have a system in place to measure actual results.

As a result, the marketing funnel (the process by which someone moves from having a need through to final conversion) has become the spine of consumer approach and engagement.